Charity & Community Engagement
Little Wheel is a business that derives its profits from the gambling industry. Gambling is a source of entertainment for most, but some people are at risk of harm from addiction. People can end up spending more time and money gambling than they intended to. We recognize we have a duty to help minimize gambling harm.
Our Safer Gambling Principles:
Build safer gambling best practices into our products
Support national and international charities to fund research into safer gambling
Support local state charities that provide services to people experiencing gambling harm
Engaging with Stakeholders
In November 2018 we attended William Hill’s Nobody Harmed Conference in London. We met with representatives from charities, operators, and the UK regulator to discuss how data and technology can reduce risky gambling behavior.
In January 2019 we exhibited at ICE within the Consumer Protection Zone alongside charities, operators, and other startups focused on reducing gambling harm. We participated in Pitch ICE to share our operator solutions to reduce risky gambling behavior. We were interviewed for ICE TV.
Raising Money for Safer Gambling
In 2016, Dan and Jack climbed 5,895 meters to Mount Kilimanjaro summit with the Responsible Gambling Trust (now GambleAware) to raise money for education, research, and treatment in the UK. They joined representatives from William Hill, Coral, Genting UK, Praesepe, SG Gaming, and Inspired Gaming.
Charities We Support
National Council on Problem Gambling
Since 1972, NCPG has led state and national stakeholders in developing comprehensive policies and programs for all those affected by problem gambling. Their vision is to improve health and wellness by reducing the personal, social, and economic costs of problem gambling.
More Details: https://www.ncpgambling.org
Organizational Members: https://www.ncpgambling.org/membership/organizational-members
Council on Compulsive Gambling of New Jersey
The Council on Compulsive Gambling of New Jersey, Inc. (CCGNJ)’s primary purpose is to represent the best interest of problem and disordered gamblers and their families, recognizing that problem gambling is a treatable condition. The CCGNJ focuses on educating the general public, training professionals throughout the State, referring problem and disordered gamblers and their families to treatment, and advocating for increased treatment services for problem and disordered gamblers and their families.
More Details: https://800gambler.org
Affiliate Members: https://800gambler.org/affiliate-membership
Council on Compulsive Gambling of Pennsylvania
The Council on Compulsive Gambling of Pennsylvania, Inc. (CCGP), is a nonprofit organization affiliated with the National Council on Problem Gambling. CCGP’s purpose is to support residents of Pennsylvania through education, sharing information on problem gambling, and providing resources for help.
More Details: https://www.pacouncil.com
Michigan Association on Problem Gambling
The Michigan Association on Problem Gambling (MAPG) helps residents in the state of Michigan who develop problems related to their gambling. MAPG is the Michigan Affiliate of the National Council on Problem Gambling. MAPG takes a neutral stance on gambling/gaming in Michigan. MAPG is committed to providing education on how to keep gambling a recreation, providing resources for those who gamble more than they can afford, and advocating for services for those who develop a gambling disorder.
More Details: http://www.michapg.com
GambleAware
GambleAware is the leading independent gambling charity in Great Britain. They collaborate with the NHS and others to offer education, prevention, early intervention, and treatment for gambling harm. They provide free advice and treatment through their national support network and helpline, conduct unbiased research, and create public health campaigns, all aimed at promoting responsible gambling and aiding those impacted.
More Details: https://www.begambleaware.org
2023/24 Supporters: https://www.begambleaware.org/202324-supporters
International Center for Responsible Gaming
The ICRG assists individuals and families affected by gambling disorders and works to prevent the onset of gambling issues through research and education on responsible gambling. Their independent, peer-reviewed research informs the gaming industry, contributing to policy-making and enhancing community health by addressing gambling-related problems.
More Details: https://www.icrg.org
Funding Members: https://www.icrg.org/information/our-funding